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Hits:
A hit is when a page, picture, file or something else
is accessed on your site. If one person views a page
with 10 pictures on it, that will be counted as 11 hits.
Every single line in your server log represents one
hit.
Popular pages:
Show which pages are seen most often. Place important
info on these sites and make sure a link to your order
form always can be easily spotted here. Try to figure
out why these pages are popular. What must be done to
your other pages to get them higher up on this list?
Perhaps you should concentrate more on expanding the
most popular sections of your site?
And what about
the Web pages NOT listed here? Maybe some of these pages
need to be removed and replaced with content that is
more popular. On the other hand, perhaps you are just
making it difficult for visitors to find the pages.
Do you have links pointing to them from the rest of
your site? Can the text of the links be changed so you
get more clicks?
Popular files:
This reports shows downloaded files. Download managers
like GetRight and GoZilla sending multiple requests
for the same file can make this number somewhat inaccurate.
Tip: Check how
often the "favicon.ico" file is downloaded. This will
tell you how many have book-marked your site. If you
do not have a favicon file, you will find the stats
in the error section instead.
Countries:
Shows what countries visitors are coming from. Are
you selling in US only? Perhaps these stats can make
you change your mind. Have you considered translating
your site into another language and targeting foreign
search engines? These numbers will show you if it's
worth the effort.
Please note
that these reports are not always accurate. Some log
analyzers assume that com and net domains are located
in the US but this is not always true. This is why the
reported number of US visitors often is to high.
Search engines:
Shows which search engines have guided visitors to your
site. Tells you where your search engine optimization
works and where it doesn't. Keep on working with engines
giving you problems (use doorway pages), but don't forget
the ones where you have success either. Keep on giving
them more of the same.
Spiders:
Show the name of spiders and robots visiting your
site. Here you can see which search engines have found
your site and check if they have spidered all your pages.
When a search engine have spidered your site, you will
usually show up in the search listings after a few weeks.
Tip: You can
assume that everyone tying to access the "robots.txt"
file is a spider or robot. Not all these hits will be
from search engine spiders though. Use the "popular
files" report to check for hits to robots.txt.
Errors:
Shows different errors and status messages. Are you
getting many visitors to a non-existing page?
Perhaps a search engine is referring to the missing
page? Put it back right away, so you don't lose more
customers. Then update your search engine and directory
listings. A
robots.txt error message is a sign that the search engine
spiders cant find your robots.txt file.
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